Eva Brandenburg Real Estate

Selling Your Home

How Will Your Property be Marketed?

As your real estate consultant, I use five basic marketing procedures to obtain the best price for your home:

  1. Analysis
  2. Preparation
  3. Exposure
  4. Negotiation
  5. Closing

You will be updated on the progress of your transaction at least twice a week by me and you are encouraged to contact me with any additional questions and concerns.

Step 1: Analysis

To arrive at a reasonable estimation of market value, it is necessary to study the sales prices of other homes in your area. As your real estate consultant, I look at the price each seller was asking, the home's final sales price, how long it was on the market, and the terms under which it sold. In comparing homes, it is nearly impossible to find an identical match, so it is important to make accurate adjustments for size, condition and location.

Pricing a home correctly at the beginning is one of the most important steps. Homes that are overpriced often just sit, becoming "shop-worn" and resulting in a lower sales price than they deserve.

Step 2: Preparation

When your home looks its best, it will generate buyer interest and give you more sales opportunities of better quality. As well, this demand for your home gives you greater negotiating strength and could result in a higher sales price. Make sure your house has a clean, fresh look and you will be happy with the results. If your house is empty, you may also want to discuss "staging" it with select furnishings provided by a staging professional. (Please ask me for staging company recommendations).

Buyers often make decisions based on their emotional response to what they see. A clean, sharp home is guaranteed to bring the results you want. As your real estate consultant, I will spend time with you to walk through your home and consult you on any final touches.

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Step 3: Exposure

My goal is to create satisfied customers and the best possible marketing environment. I will provide the following services to help you make informed decisions and market your home effectively.

  1. Submit your listing to the Northwest Multiple Listing Service (NWMLS), which allows thousands of Real Estate Professionals and Buyers to find information on your listing and see interior and exterior photos of your home. The NWMLS consists of approximately 800 Companies with more than 14,000 Agents. The goal of the NWMLS is to share our listings with all companies so that the best Buyer for your home can be found. It is essential that Sellers understand the importance of exposing their home to all Companies prior to accepting an offer. Total exposure gives Sellers the opportunity to attract the best Buyers.
  2. Provide national exposure,
    1. On the Lake & Company website including photographs and a summary of your home's features.
    2. On my own web site, www.evabrandenburg.com, including details of your home's features, interior and exterior photographs.
    3. My website will be advertised in the Seattle Times.
    4. On Realtor.com as an enhanced listing not as just a regular listing. Enhanced means a customized home description and multiple photos.
  3. Hold Broker's open houses to encourage maximum exposure of your home to Real Estate Professionals.
  4. Hold weekend open houses. This will allow the general public to view your home and generate Buyer interest.
  5. Advertise to local, regional and neighborhood newspapers on a regular basis.
  6. Show your home to all qualified Buyers. Many have been referred to us by satisfied customers. Others have chosen to work with Lake & Company through their interest in another of our listings.
  7. Create flyers which help both Real Estate Professionals and Buyers to focus on the special features of your home.
  8. Be personally present to protect your best interests when any and all offers are presented to you.
  9. Help with the negotiations and, if the offer isn't acceptable as is, assist with the counter-offer.
  10. Inspect and approve the Buyer's house if the Buyer must sell that house contingent to buying yours.

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Step 4: Negotiation

Buyers will often offer much less than your asking price. As your Real Estate Consultant, I am skilled in how to strike a balance between the price you have asked for your home and the price that is being offered. It is important that an agreement satisfy both the Seller and the Buyer and be in line with the fair market value of the home. We know how to create a win-win situation so that both parties feel they've gotten a "good deal".

The Seattle Market often creates multiple offers for a Seller with an exceptional property. Pricing is a key factor to receive multiple offers along with location and the appeal of the house. When multiple offers are made I will be able to help you identify the best offer presented.

Step 5: Closing

After there has been an agreement, loan deadlines have to be made, inspections must be cleared in writing, title insurance must both be ordered and cleared in writing and communication must be ongoing with Escrow Processors. As your Real Estate Consultant I will manage these details on a daily basis and keep you informed on the progress of the closing. I will be present at your signing appointment at the Escrow office and will coordinate the exchange of keys on the day of closing.

My goal as your Real Estate Consultant is to provide you with the best possible service even long after closing. I will keep you updated with my monthly Real Estate newsletter and you are encouraged to call me with any Real Estate questions. The highest compliment you can pay me is to entrust your family and friends with me.

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Determining the Value of your Home

In order to determine the value of your home, my analysis will be based on the following sources of information:

  1. Recent sales of properties similar to yours and in your area. Though no two homes are exactly alike, comparables do provide a basic reference in establishing a fair market value.
  2. Currently listed properties similar to yours. These comparables are not weighted as heavily recent sales because their actual selling prices may differ greatly from that which is being asked.
  3. Pending listings similar to yours. Properties that have received an offer but are not closed transactions.

I am a real estate licensee (not a professional appraiser) providing an opinion of the market value based on the following criteria:

  • Location
  • Square Footage
  • Age
  • Income and Expenses
  • Condition
  • Number of Bedrooms
  • Number of Bathrooms

Please note that while this method of establishing value is similar to that used by a professional fee appraiser; this price opinion is not an appraisal as defined in chapter 18.140 RCW, and has been prepared by a real estate licensee, licensed under chapter 18.85 RCW, who is not a state certified or state licensed as a real estate appraiser under chapter 18.140 RCW. Please remember that our market is in a constant state of flux due to changes in the economy, the rise and fall of interest rates, and seasonal changes.

Don't be blinded by dollar signs. Please remember that the estimated value of your home will be realistic and supported by the facts. The estimated value will in no way be inflated merely to obtain your business. Generally a house that is priced correctly from the start will yield the largest return to the Seller.

Eva Brandenburg

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Getting your home ready to sell

Home Preparation for a Faster Sale
  • First impressions are lasting. Keep the lawn trimmed and edged and the yard free of refuse. Plant flowers and rake leaves. Clear the roof and gutters of leaves and debris.
  • Decorate for a quick sale. Faded walls and worn woodwork reduce appeal. Rather show the potential Buyer how good your home looks with a little interior decorating. For vacant houses, staging companies can be hired to transform the home.
  • Let the sun shine in. Open the draperies and curtains to show how cheerful your home can be.
  • Fix the faucet! Dripping water discolors sinks and suggests faulty plumbing.
  • Repairs can make a big difference. Loose knobs, sticking doors and windows, warped cabinet drawers and other minor flaws detract from the home value. Have them fixed.
  • From top to bottom. Display the full value of your attic, basement, and other utility space by removing all unnecessary articles. Brighten dark basements by painting walls.
  • Safety first. Keep stairways clear. Avoid cluttered appearance and possible injuries.
  • Make closets look bigger. Neat, well ordered closets show that space is ample.
  • Bathrooms help sell homes. Repair all caulking in showers and bathtubs. Give the bathroom a good clean and make this room sparkle.
  • Arrange bedrooms neatly. Remove excess furniture. Use attractive bedspreads and curtains.
  • Can you see the light? Illumination is like a welcome sign. The potential buyer will feel a glowing warmth when you turn on your lights.
  • Music is mellow. Turn off the television and have only soft music on the radio or stereo.
  • Pets underfoot? Keep them out of the way, preferably out of the house.
  • In the background. The real estate broker knows the buyers requirements and can better emphasize the features of your home when you don't tag along.
  • Don't oversell. You house will sell itself if it's what the buyer is looking for.

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